October 11, 2013

A behind the scenes story on the new Profile Ride BMX UK ad

Ever wonder how Profile ads are created. English photographer Johann Chan put together a nice little behind the scenes story about shooting for this Profile ad with Craig Stevens for a Profile advert that ran in Ride BMX (UK). It’s funny and somewhat educational, check it out- “Don’t Instagram That Shit”.

Click on the ad to go to the link:

Profile - Craig Stevens - RideUK - Issue 180

Click on ad to go to the article

October 11, 2013


We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.