Friday. Mid September. 6.45am. Although I’ve been here a week, I’m still dealing with 9 hours of jetlag. I woke up and went to the living room. Matt Coplon is awake despite our late arrival from Las vegas and already working on his computer. Today is the D day. Excitation […]
Bueno! Profile on Iconic SoCal Spots. Right after interbike, Jared and Devin Eberwein hosted Gervais Rousseau and Alexis Desolneux during a long weekend in the SoCal desert. The goal was to hit as many iconic spots as possible. Along the way, we met up with Mike Saavedra, Chris Rivers, John […]
Crank Installation. Everyone has to do it at some point. We could have made a bullet pointed list of how to’s, but thought it’d be best to have our tech wizard, Gus Lanzillotta, step in and show you in person. Check out these two video versions below, and make sure […]
In the era of 9 and 10 inch tall bars and the leverage they create against your stem, proper stem cap on bar installation has never been more imperative. The three most important tips: 1. Make sure your bolts are greased (to create optimum and even thread bite, and to […]
How many teeth do you need? On a sprocket that is. In 2003, Profile engineered a cassette driver that allowed you to drop from our lowest cog (12 tooth) down to a one-piece, 9 tooth. In doing so, the standard 36-13, sprocket/cog gear ratio dropped quickly to a 25/9. And […]
Which Profile or Madera hub guard will work for you? We here at Profile/Madera make quite a few hub guards. Basically, we’ve tried to create an option that works for everyone riding our hubs. Some riders would rather have plastic (to avoid the potential snagging that can occur when using […]
In 2001, Profile introduced our Mini Front Hub to the race scene. A simple design using cone compression and a minimal amount of internal parts (Shell, Bearings, Axle/Cones, and Bolts). Through a year’s worth of testing (a lot of toothpicks on Jersey Barriers), it was re-released as a universal hub […]
Congratulation to Profile Racing for winning the prestigious AVA Digital Gold Award. The award honors excellence in digital creativity, branding and strategy. AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication. Work ranges from […]
We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.