Points of Engagement. Profile’s 55th anniversary: A crew mixer. For Profile’s 55th Anniversary, we wanted to do a mixer with our crew. Back in November of 2022, we asked everyone to send in a couple clips that they were stoked on. The parameters; filmed on anything as long as it was landscape and 1080P. Expecting […]
To kick off Profile’s 55th anniversary (1968 – 2023), we wanted to begin the celebration by highlighting those riders who’ve been with our brand for over 15 years. Over the course of January, we’ll feature each of those 11 riders in a comprehensive retrospective – looking back, ruminating on today, and looking forward. This is […]
Just when you think we’d have a lull in our history, 2007 sits on the podium for both product, promotional concepts and the forces behind them. 2007 saw three major movements…let’s get into it: 1. The inception of Madera Bmx Jim Alley called a shop meeting at the beginning of 2007. What everyone thought was […]
We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.