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Adi Gilbert

Profile Racing’s Legacy: Week 39, 2007.

Just when you think we’d have a lull in our history, 2007 sits on the podium for both product, promotional concepts and the forces behind them. 2007 saw three major movements…let’s get into it: 1. The inception of Madera Bmx Jim Alley called a shop meeting at the beginning of […]

October 11, 2018

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What does it take to make a print advert: Craig Stevens.

The whole point of me going to South Africa, where this add was shot, was so I could propose to my now wife. I just wanted to get it done as soon as possible because it was stressing me out! So, attempt No.1 – We drove 4 hours to Hluhluwe […]

July 19, 2018

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COVID-19 UPDATE

We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.