To kick off Profile’s 55th anniversary (1968 – 2023), we wanted to begin the celebration by highlighting those riders who’ve been with our brand for over 15 years. Over the course of January, we’ll feature each of those 11 riders in a comprehensive retrospective – looking back, ruminating on today, […]
DIVE SLOW, DIVE DEEP… RESURFACE. CAMERA : A.D., Lotfi Hammadi EDITING : A.D. MUSIC : THOU & SILVER GODLING, “The Defeatist’s Lament”, We Pass Like Night… From Land To Land PHOTO : Stéphane Bar
COALESCE “Into a single river” FILMING/EDITING : AD MUSIC : DRAB MAJESTY, Cold Souls, The Demonstration, Dais Records, 2017.
Everything happens for a reason. I met Matt Coplon (who filmed clips and edited this) through writing letters and trading tapes/records of our respective obscure hardcore bands around 1995-96. None of us knew we both loved BMX until 1998 when I mentioned coming over to Florida to enter X-Games qualifications […]
A big thank you to Jay Marley for hosting the initial Gasparilla Flat Jam on Sunday, January 28th. The setting at Tampa’s historic Rialto Theatre couldn’t have been any better, and the communal vibe from both the riders and audience was infectious. As with anything Marley does, we at Profile […]
In Vienna. Here and there. The everlasting filth, the crawling vermin, the pungent stench of piss walls and dirty bridges, the broken glass, the hordes of tourists, the heavy smell at the back of restaurants, the Danube cold winds, the grumpy passer-by, the football hooligans… And their own riding borders […]
Alexis Desolneux handles both flat and street with a simple drop out spacer conversion on his protoype Heresy Forks. Flat, flip the spacer, street. Simple. Here’s a spread of his Universal set up. Thanks to him for years of support. 19mm, 170mm race cranks with 19mm spline sprocket Elite Front […]
“Self-filmed between 2011-2013. It all started from having a couple tripod clips that meant a lot to me sitting in my computer. These clips were first times and luckily I was filming that day so little by little I started to think about doing a full “hardcore flatland” part that […]
Celebrating the arrival of Heresy frames into Europe and beyond, here’s a bike check on Alexis Desolneux’s rig. Profile is proud to support Alexis over the course of many years, and we thank him for years of his support in return. All photos by Stephane Bar. Enjoy. Frame : HERESY […]
We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.
