The Return of the Profile Whippit Sprocket

For years, we’ve been getting requests to do a re-up of our Iconic, mid school sprocket: The Profile Whippit. Finally, we have an open machine to set those in motion… Making its debut in 1996, the Profile Whippit was the last sprocket we had in production before things shifted to […]

June 2, 2023

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Inside Profile Racing — Cog Lock Rings

Our “Inside Profile Racing” series offers a quick glance into the very small parts that are often time consuming, that make up our components line. This episode covers the manufacturing go our Cog Lock Rings for our Elite, Mini, and Elite MTB cassette hub, cog drivers. Thanks for your continued […]

June 2, 2023

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Mark Mulville — Still PUSHin’ — Dig Bmx

“At the end of 2008, Mark Mulville sketched a rudimentary design on a napkin. He brought that napkin into the Profile machine shop and within a week, the Profile 40 load stem, now discontinued, was modified into a top load design that would, soon after, get the moniker “The Profile […]

May 31, 2023

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Shane’s Day — Episode Nine — Ranch Camp.

Shane’s Day — Episode Nine — Ranch Camp. Filmed by Kaci and Shane. Edited by Shane. Shane and the fam celebrate Spring by taking a quick weekend trip to Virginia’s Ranch Camp.

May 26, 2023

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Inside Profile Racing — End Mill Recycling

As Matt Coplon walked through our factory this week, this is what he discovered… What was scheduled as an Episode of our Tech Tuesday, turned into an Inside Profile Racing, instead. Inside Profile Racing: End Mill Recycling. This episode covers some recycling that we do, in house, reusing crank production […]

May 19, 2023

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We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.