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Profile “Clearwater” Tee Now Available!

For Profile’s 55th Anniversary, we’re releasing soft goods that reflect the evolution of Profile’s early logos. First up, the “Clearwater” tee; an early logo modification once Profile was settled in its new home (Initially) in Clearwater, Florida. PROFILE CLEARWATER TEE

January 27, 2023

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Profile “Legacy” Hats and patches now available!

For Profile’s 55th Anniversary, we’re releasing soft goods that reflect the evolution of Profile’s early logos. The “Legacy” Mesh Trucker Hats, 5-panel Hats, and patches are now available. PROFILE LEGACY HATS PROFILE LEGACY PATCH

January 27, 2023

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Origin Story — The Profile Logo.

In a recent conversation with Jim Alley, Owner and Founder of Profile Racing, we learned that the original “Profile” logo was conceived in the late sixties by a friend of his in Flemington, NJ. The artist presented “about six or seven logos,” and upon seeing them, Jim had an immediate […]

January 27, 2023

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Profile’s Team Legacy — Gervais Rousseau

To kick off Profile’s 55th anniversary (1968 – 2023), we wanted to begin the celebration by highlighting those riders who’ve been with our brand for over 15 years. Over the course of January, we’ll feature each of those 11 riders in a comprehensive retrospective – looking back, ruminating on today, […]

January 27, 2023

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Profile’s Team Legacy — Phil Aller

To kick off Profile’s 55th anniversary (1968 – 2023), we wanted to begin the celebration by highlighting those riders who’ve been with our brand for over 15 years. Over the course of January, we’ll feature each of those 11 riders in a comprehensive retrospective – looking back, ruminating on today, […]

January 25, 2023

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Profile Team Legacy — Alexis Desolneux

To kick off Profile’s 55th anniversary (1968 – 2023), we wanted to begin the celebration by highlighting those riders who’ve been with our brand for over 15 years. Over the course of January, we’ll feature each of those 11 riders in a comprehensive retrospective – looking back, ruminating on today, […]

January 21, 2023

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Profile’s PA Neighborhood Crawl Gallery

At a time of the year (November) where the entirety of the East coast’s weather seems to be in a bipolar state on a week to week basis, You roll the dice on any trip you plan and hope it doesn’t rain. This trip being nothing short of an ice […]

January 20, 2023

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Profile’s Team Legacy — Ricky Moseley

To kick off Profile’s 55th anniversary (1968 – 2023), we wanted to begin the celebration by highlighting those riders who’ve been with our brand for over 15 years. Over the course of January, we’ll feature each of those 11 riders in a comprehensive retrospective – looking back, ruminating on today, […]

January 19, 2023

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Alessandro Barbero — Alvento Magazine Article

Huge shout out to Alessandro Barbero on this recent feature in Alvento Magazine out of Italy. 4 page spread featuring these dialed photos from his home park in the Italian Boot. Congrats, Alessandro! Photo credit: @alothebigone Magazine: @alventomagazine

January 18, 2023

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COVID-19 UPDATE

We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.