Profile Cranks: An Aesthetic Transition

Over the next couple years, Profile will be slowly transitioning from our classic stamped cranks, to a laser etched finish. Owner and founder, Jim Alley, felt that the stamp, even though it is proprietary to Profile, was not identifiable¬†in cases of heavy powder coating. Profile will start immediate post production […]

August 11, 2020

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Profile Racing’s Legacy: Week 29, 1997.

It is 1997. Profile Racing contributes, unknowingly, one of the most iconic crank variations representing Mid School Bmx Freestyle. But before we get into that, let’s talk about our first official freestyle sprocket to accompany those cranks. As detailed through machining as the Imperial (but proving to be a little […]

August 2, 2018

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Profile Racing’s Legacy: Week 27, 1995.

1995 was the beginning of the uptick in the bmx industry as a whole. Feeling the bounce back, Profile Racing, after retiring from frame production in 1987/1988, decided to make a come back. Taking some of the Aesthetics of the Iconic, Champ Pro Frame (by using the signature “cross” downtube/toptube […]

July 19, 2018

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Profile Racing’s Legacy: Week 26, 1994.

By 1994, Profile was contracted by GT to make cranks for their subsidiary brand, Powerlite. Considering these were a higher end version compared to their current stock made overseas, the 3-Piece Powerlite cranks were predominately for their higher end complete bikes. To differentiate Powerlite from GT, we kept the more […]

July 12, 2018

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Out of the Box: Madera 22mm Bantam Cranks

The Madera Bantam cranks are simple, strong, affordable, and made in America at Profile Racing–what more could you ask for? How about some specs, details, features, and some sick photos of Madera team riders putting the Bantam cranks to use? OK, here you go…

June 29, 2018

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Profile Racing’s Legacy: Week 22, 1990.

In mid 1990, Richard Long (the business partner in GT Bikes) was planning a trip to South Florida. While on the trip, he asked Jim Alley if he’d be willing to meet up to discuss a possible business venture. At the time, GT had their 3-piece cranks manufactured in Taiwan […]

June 14, 2018

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We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.