We recently dug this rare, High Flange Cassette hub circa 2003 out of Profile’s dungeon. And then we pitched this question on our Instagram stories: How many machines did it take, in 2003, to make this hub shell? Answer: 7 total process within 4 different machines. Lathe (1) Lathe Mill […]
Spent a portion of this week dusting off some history, having pulled these frames out of Profile’s Dungeon. We thought you’d be interested in checking em’ out. All of which are originals that will eventually go in the Profile Museum. Enjoy!
In celebration of Profile Racing’s 50th anniversary, owner and founder, Jim Alley, invites us into the company’s original Florida location where some sections of this dark and dusty industrial cave have been sealed off since 2004. Over time, this building (appropriately named “The Dungeon” by employees) has become a time […]
In celebration of Profile Racing’s 50th anniversary, owner and founder, Jim Alley, invites us into the company’s original Florida location where some sections of this dark and dusty industrial cave have been sealed off since 2004. Over time, this building (appropriately named “The Dungeon” by employees) has become a time […]
While digging in the dungeon recently, we’ve come across a huge cache of photos from Profile Racing’s bmx history. So over the next couple months, we’ll be doing a weekly post of what we’ve found. Here’s our seventh post…we hope you enjoy. Thanks for the support. On the left: […]
While digging in the dungeon recently, we’ve come across a huge cache of photos from Profile Racing’s bmx history. So over the next couple months, we’ll be doing a weekly post of what we’ve found. Here’s our sixth post…we hope you enjoy. Thanks for the support.
Designed by Adi Gilbert, a 4 pack of From the Dungeon stickers now available! Link below. PROFILE RACING/MADERA STICKER PACK
Jim Alley, owner and founder of Profile Racing, found this photo last week while sifting through the Dungeon. Think you can name everyone in the photo? Give it a shot, and if you’re right, you’ll have a chance to win a re-pop of the hat RJ is wearing in this […]
Episode #8: Our MTB Roots. A True Time Capsule. On episode #8 of From the Dungeon, Jim Alley pays homage to Dave Robichaux and his contributions within our frame fabrication and history within the MTB community (circa 1999 to 2001). In memory of Dave Robichaux.
We’re stoked on these! 4 color, double sided print celebrating our historic “From the Dungeon” series. Available now in sizes Small through 2XL.
We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.