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From the Dungeon

From the Dungeon: Film Archive — Part Seven

While digging in the dungeon recently, we’ve come across a huge cache of photos from Profile Racing’s bmx history. So over the next couple months, we’ll be doing a weekly post of what we’ve found. Here’s our seventh post…we hope you enjoy. Thanks for the support.   On the left: […]

July 24, 2020

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From the Dungeon: Film Archive — Part Six

While digging in the dungeon recently, we’ve come across a huge cache of photos from Profile Racing’s bmx history. So over the next couple months, we’ll be doing a weekly post of what we’ve found. Here’s our sixth post…we hope you enjoy. Thanks for the support.

July 24, 2020

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From the Dungeon: 1984 Team ID.

Jim Alley, owner and founder of Profile Racing, found this photo last week while sifting through the Dungeon. Think you can name everyone in the photo? Give it a shot, and if you’re right, you’ll have a chance to win a re-pop of the hat RJ is wearing in this […]

July 12, 2019

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From the Dungeon. Episode #2: Evolution! The Profile Racing Box Crank.

In celebration of Profile Racing’s 50th anniversary, owner and founder, Jim Alley, invites us into the company’s original Florida location where some sections of this dark and dusty industrial cave have been sealed off since 2004. Over time, this building (appropriately named “The Dungeon” by employees) has become a time […]

May 1, 2018

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Dig: Forgotten artifacts from Profile’s Bmx Dungeon

ENTER THE DUNGEON. Back in February, Profile’s Owner, Jim Alley, invited @digbmx into the depths of Profile’s history. Although we’ll be covering some of this in more detail in future episodes of “From the Dungeon,” some of these relics will never see the light of day. Crack into it here: […]

April 16, 2018

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From the Dungeon. Episode #1: Scratching the Surface.

In celebration of Profile Racing’s 50th anniversary, owner and founder, Jim Alley, invites us into the company’s original Florida location where some sections of this dark and dusty industrial cave have been sealed off since 2004. Over time, this building (appropriately named “The Dungeon” by employees) has become a time […]

April 2, 2018

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COVID-19 UPDATE

We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.