To kick off Profile’s 55th anniversary (1968 – 2023), we wanted to begin the celebration by highlighting those riders who’ve been with our brand for over 15 years. Over the course of January, we’ll feature each of those 11 riders in a comprehensive retrospective – looking back, ruminating on today, […]
To kick off Profile’s 55th anniversary (1968 – 2023), we wanted to begin the celebration by highlighting those riders who’ve been with our brand for over 15 years. Over the course of January, we’ll feature each of those 11 riders in a comprehensive retrospective – looking back, ruminating on today, […]
Profile 55th Anniversary Gold Totem hub sets. Totem hubs were first released in 2008; The same internals as a Profile mini hub, except the shell is streamlined to look more like an Elite. One side of the front and rear is laser etched with the Traditional Profile logo, the other is […]
To kick off Profile’s 55th anniversary (1968 – 2023), we wanted to begin the celebration by highlighting those riders who’ve been with our brand for over 15 years. Over the course of January, we’ll feature each of those 11 riders in a comprehensive retrospective – looking back, ruminating on today, […]
We recently dug this rare, High Flange Cassette hub circa 2003 out of Profile’s dungeon. And then we pitched this question on our Instagram stories: How many machines did it take, in 2003, to make this hub shell? Answer: 7 total process within 4 different machines. Lathe (1) Lathe Mill […]
Spent a portion of this week dusting off some history, having pulled these frames out of Profile’s Dungeon. We thought you’d be interested in checking em’ out. All of which are originals that will eventually go in the Profile Museum. Enjoy!
In celebration of Profile Racing’s 50th anniversary, owner and founder, Jim Alley, invites us into the company’s original Florida location where some sections of this dark and dusty industrial cave have been sealed off since 2004. Over time, this building (appropriately named “The Dungeon” by employees) has become a time […]
This Profile jersey along with many other products from Profile Racing will be proudly on display to honor our long history of BMX. The BMX Hall of Fame was moved from Chula Vista California to Tulsa Oklahoma at thenewly constructed home office of USA BMX.
Thanks to Our Bmx for inviting us to be a part of NORA cup for 2021. Here’s our commercial featured in between category presentations. An homage to Profile’s past, present and future. Clips of Dan Conway, Chris Childs, Dillon Leeper, Mykel Larrin, Lucas Porzio, and Billy Woodfin. We appreciate the […]
While digging in the dungeon recently, we’ve come across a huge cache of photos from Profile Racing’s bmx history. So over the next couple months, we’ll be doing a weekly post of what we’ve found. Here’s our eighth post…we hope you enjoy. Thanks for the support. Original Profile Racing Team […]
We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.