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Profile Racing’s Legacy: Week 44, 2013 and 2014.

As we roll into Profile Racing’s more contemporary history, we’ll start with our push on the MTB side of things (Keep an eye out for one of our last episodes of From the Dungeon where we cover Profile’s initiation into the MTB scene). In 2013, we took the general shape […]

December 13, 2018

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Profile Racing’s Legacy: Week 44, 2012.

After heavy production/innovation/design years for Profile in 2010 and 2011, it was time to switch gears to Madera. Following the classic, 19mm Profile Spline Drive Sprocket, the Madera Helm¬†Spline Drive Sprocket was created. It uses the same 8 petaled “flower” design for the Spline Insert as the traditional Profile 19mm. […]

November 30, 2018

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From the Dungeon Episode #7: Unlocking the Gyrolite Hubs.

In the early 80’s, Profile Racing invested in its first Mori Seiki CNC machine. And the first bmx part to get belted out of it was our Gyrolite hub sets. For episode #7 of From the Dungeon, Jim Alley walks you through the history of those hubs. Episode #7 is […]

November 20, 2018

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Profile Racing’s Legacy: Week 42, 2010.

2001 initiated the release of our Classic Mini Hub set. One of the most important components created in our machine shop. 9 years later, of equal importance, and after a year of testing, the release of the Profile Elite Rear Hub was set into motion. What is/was all the hype? […]

October 31, 2018

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Profile Racing’s Legacy: Week 41, 2009.

Although we’ve mentioned in a previous post, that some of our most productive and innovative years were between 2007 and 2010, we can’t fully grasp at what level, comparatively, until we actually dive into the archives. 2009, in sheer numbers, might have been our MOST productive year in the machine […]

October 26, 2018

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Profile Racing’s Legacy: Week 40, 2008.

2008 was a pivotal follow up to 2007. One component paved the way for a near future staple, the other stepped up to the podium beside the classic 19mm Profile Race Cranks and Profile Mini Hubs as being one of our most popular/iconic of all time. Let’s start with Madera. […]

October 16, 2018

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Profile Racing’s Legacy: Week 39, 2007.

Just when you think we’d have a lull in our history, 2007 sits on the podium for both product, promotional concepts and the forces behind them. 2007 saw three major movements…let’s get into it: 1. The inception of Madera Bmx Jim Alley called a shop meeting at the beginning of […]

October 11, 2018

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Profile Racing’s Legacy: Week 38, 2006.

2006 brought two things to the table for Profile: The Blade: our first, truly 3-dimensional sprocket. The Outlet DVD: Our second (and last) full production DVD. Let’s start with the Blade. As opposed to all of the Profile sprockets that came before it, the Blade was machined on BOTH sides […]

October 5, 2018

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Profile Racing’s Legacy: Week 37, 2005.

2005 was another pivotal year in Profile’s history: The last year we would consolidate our product line into a full, print catalog. Within the catalog, this would also be the first year where we highlight Profile’s rich history: From New Jersey, to two temporary locations in Pinellas, County Florida, to […]

September 27, 2018

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COVID-19 UPDATE

We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.