Profile Racing’s Legacy: Week 52, 2017/2018.

2017 was a big year for Madera Bmx: After the Madera Gulf Coaster went into prototyping (with help from Madera’s Dylan McCauley and Taylor Thompson), it was released as Madera’s first stock Freecoaster/Cassette Hub. Taking the technology from Profile’s ZCoaster (a patented freecoaster/cassette mechanism), the Madera Gulf Coaster was released […]

December 31, 2018

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Profile Racing’s Legacy: Week 45, 2015 and 2016.

Another grouping of two years where, looking back, you don’t realize how much happened until you jot down your notes. This was another heavy hitting 24 months, and instead of the build up, we’re going to start with the banger. After 2 years of testing several prototypes (Thanks so much […]

December 19, 2018

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Profile Racing’s Legacy: Week 44, 2013 and 2014.

As we roll into Profile Racing’s more contemporary history, we’ll start with our push on the MTB side of things (Keep an eye out for one of our last episodes of From the Dungeon where we cover Profile’s initiation into the MTB scene). In 2013, we took the general shape […]

December 13, 2018

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Profile Racing’s Legacy: Week 44, 2012.

After heavy production/innovation/design years for Profile in 2010 and 2011, it was time to switch gears to Madera. Following the classic, 19mm Profile Spline Drive Sprocket, the Madera Helm¬†Spline Drive Sprocket was created. It uses the same 8 petaled “flower” design for the Spline Insert as the traditional Profile 19mm. […]

November 30, 2018

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From the Dungeon Episode #7: Unlocking the Gyrolite Hubs.

In the early 80’s, Profile Racing invested in its first Mori Seiki CNC machine. And the first bmx part to get belted out of it was our Gyrolite hub sets. For episode #7 of From the Dungeon, Jim Alley walks you through the history of those hubs. Episode #7 is […]

November 20, 2018

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Profile Racing’s Legacy: Week 42, 2010.

2001 initiated the release of our Classic Mini Hub set. One of the most important components created in our machine shop. 9 years later, of equal importance, and after a year of testing, the release of the Profile Elite Rear Hub was set into motion. What is/was all the hype? […]

October 31, 2018

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Profile Racing’s Legacy: Week 41, 2009.

Although we’ve mentioned in a previous post, that some of our most productive and innovative years were between 2007 and 2010, we can’t fully grasp at what level, comparatively, until we actually dive into the archives. 2009, in sheer numbers, might have been our MOST productive year in the machine […]

October 26, 2018

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Profile Racing’s Legacy: Week 40, 2008.

2008 was a pivotal follow up to 2007. One component paved the way for a near future staple, the other stepped up to the podium beside the classic 19mm Profile Race Cranks and Profile Mini Hubs as being one of our most popular/iconic of all time. Let’s start with Madera. […]

October 16, 2018

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We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.