Profile’s Eric Rupe wins the #1 Pro Series in 1983 (around September). And at this point, Eric jumps to Mongoose. Jim had all ready booked print adverts with him, one being in full color. Though before Jim can schedule the ads, BMXAction runs a feature in 1984 on the #1 Eric Rupe, though Rupe, in […]
1984 was Profile Racing’s official move into Bmx Freestyle. With the help of Donny Cook, a freestyle local, Profile began making modifications to existing parts to be more conducive to both ramp and flat riding. Donny also became Profile’s first freestyle team member. The initial advertisement for the first run […]
As we were closing up 1983 and moving onto 1984, Jim found three studio shots of the more obscure items Profile Racing made in this period. The Profile Racing seat posts are some of the most hard to find components that came out of our machine shop. There were two […]
In celebration of Profile Racing’s 50th anniversary, owner and founder, Jim Alley, invites us into the company’s original Florida location where some sections of this dark and dusty industrial cave have been sealed off since 2004. Over time, this building (appropriately named “The Dungeon” by employees) has become a time […]
By 1983, Profile Racing was almost complete in manufacturing an all encompassing components line for their frame, fork and bars. The original Gyrolites were followed a year later with the High Flange Gyrolites or Gyrolite II’s. On speaking with Jim Alley, he wanted to produce a hub with a more […]
With Shimano, ACS, Suzue, Suntour and Bullseye creating hubs for the market, 1982 saw Profile Racing jump in the game with the iconic Gyrolite Hubs. The prototypes were done on a manual lathe. And although the job could be done, it was very time consuming and not at all cost […]
ENTER THE DUNGEON. Back in February, Profile’s Owner, Jim Alley, invited @digbmx into the depths of Profile’s history. Although we’ll be covering some of this in more detail in future episodes of “From the Dungeon,” some of these relics will never see the light of day. Crack into it here: […]
1982 was a pivotal year for Profile Racing. So much so, we’re splitting it into two parts. Here’s two product features covered in a 1982 issue of Bmx Action Magazine. Our classic box cranks with spider, and our American Bottom Bracket to accompany it. 1982 was also the year that […]
Thanks to Ed Ferri and Planet Bmx for hosting the 10th annual Spring Fling Old School/Mid School Bmx get-together. Profile Racing was both a proud sponsor and was on hand to show our history and answer questions. Thanks to everyone for showing love and support for the brand over the […]
By 1981, in addition to copious amounts of crank production, Profile Racing was deep into frame manufacturing. At this point, chrome was the only color option. Our chromer was located in Hialeah, Florida, four hours south of St. Pete. They would actually send a pick up/delivery truck once a week […]
We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.