Larry Alvarado

Larry Alvarado Bike check.

Larry’s been doing a good bit of travelling and work through ODI to make things happen over there. Still the best grip on the market: made in Riverside, Ca. USA. Keep an eye out for things to come after Interbike.

September 17, 2012

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Wednesday video/photo montage.

Phil Aller’s new Union exclusive. Really stoked on this: the spots, the riding, and Phil just being an all around good dude. Filmed over a couple days in Cali., Phil got some and will be coming back to the states for more soon. Go to The Union for more videos. […]

January 4, 2012

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Friday News

Thanks to Kurt over at the Union for hooking up this interview. We thought it would be interesting to chat about how/why we keep production in house and outsource our finishing processes to local vendors. I hope you enjoy: it was fun getting this done (I learned some things myself). […]

November 18, 2011

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The Word with Larry Alvarado.

I have been keeping real busy with my new job, working at Pedals in Riverside. We have been working tough to bring the best bicycle products to the neighborhood. We have some cool stuff we been working on like building a dope site, web videos, planning a BBQ/jam in Dec. […]

November 2, 2011

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We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.