Madera Bmx

Profile Racing’s Legacy: Week 44, 2012.

After heavy production/innovation/design years for Profile in 2010 and 2011, it was time to switch gears to Madera. Following the classic, 19mm Profile Spline Drive Sprocket, the Madera Helm Spline Drive Sprocket was created. It uses the same 8 petaled “flower” design for the Spline Insert as the traditional Profile 19mm. […]

November 30, 2018

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Profile Racing’s Legacy: Week 40, 2008.

2008 was a pivotal follow up to 2007. One component paved the way for a near future staple, the other stepped up to the podium beside the classic 19mm Profile Race Cranks and Profile Mini Hubs as being one of our most popular/iconic of all time. Let’s start with Madera. […]

October 16, 2018

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Profile Racing’s Legacy: Week 39, 2007.

Just when you think we’d have a lull in our history, 2007 sits on the podium for both product, promotional concepts and the forces behind them. 2007 saw three major movements…let’s get into it: 1. The inception of Madera Bmx Jim Alley called a shop meeting at the beginning of […]

October 11, 2018

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Out of the Box: Madera 22mm Bantam Cranks

The Madera Bantam cranks are simple, strong, affordable, and made in America at Profile Racing–what more could you ask for? How about some specs, details, features, and some sick photos of Madera team riders putting the Bantam cranks to use? OK, here you go…

June 29, 2018

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#MADEraBYJAKE Hub Contest Starts Now!

WIN THIS HUB! Hosted by Profile’s Sister Brand, Madera Bmx:   CAPTION/RULES: TO WIN JAKE SEELEY’S AMERICAN MADE MADERA PILOT FRONT HUB BUILT IN THIS VIDEO: Take an interesting screen capture from this Florida factory production video and: – Add: stickers/drawings – Share: the capture on Instagram – Tag/Follow: @thejakeseeley, […]

February 7, 2018

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Florida Gold 2: Madera Edition

Florida Gold 2: Madera Edition A FL-BMX video contest hosted by Madera BMX. Open now. Ends April 4th. The Rules: Submit your best BMX video hosted on your YouTube to [email protected] by April 4th Filming must take place between January 5, 2018 and April 4th, 2018 Video must include at […]

January 8, 2018

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Madera and Profile team up their teams for a trip to the great state of Texas… Houston to be exact. Madera trips are like clockwork, amazing and progressive riding from a variety of street riding specialists. Adding in Profile’s Jake Seeley, Grant Castelluzzo, and Jeff K to the mix just […]

December 28, 2017

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Madera Memo #19- Unboxing – Madera Pilot Front Hub

Madera Memo #19- Unboxing – Madera Pilot Front Hub Madera’s rear cassette hub isn’t meant to be run alone! Take a peek at the matching front hub we offer: The Madera Pilot Front Hub is simple, light, strong, and stylish. Click play to learn all about it including its features, […]

December 14, 2017

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Profile’s Tech Tip #41: Hub guards, the WHOLE range.

Madera and Profile come from the same factory and share some of the same components. Both companies’ hubs should be used with and have special hub guards available. These guards are specifically designed for our hubs and do a great job of protecting your investment as well as making riding […]

November 17, 2017

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We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.