Driven by Profile with Terry Adams — Episode Four — FaceTime Flat: Where Distance Meets Dedication As life pulls us in different directions, one thing remains—our love for Flatland and the bond it’s built over the years. In this episode of Driven by Profile, we explore how technology helps us […]

Upto G Journals — Lukas and Nate Halahan New Zealand — Part Two “We flew up north and got a sweet van. Drove to Rotorua and rattle canned the hell out of it. Got a cruisy sesh in at Pegasus with Meanhorse and friends. Then this crazy goat turned up, […]

From raw materials, to machining, to finishing, to hand assembling, to riding… “Bred to Shred” follows Profile’s machine shop process; from our hands into our rider’s hands. Profile Bmx — Handcrafted in the USA.

Upto G Journals — Lukas and Nate Halahan — Part One We started off on the South Island of New Zealand, drove west then down the coast for some swimming and exploring. There’s some insanely nice views down there. Made it to Queenstown and got some good laps in at […]

Profile’s “Launch Box” is live! Winter of 2025. Profile’s Launch Box is a series of Profile team mixers, launched on your lunch break, during each season of every year. They are a collaborative effort of randomness: All team footage is submitted to my inbox where I puzzle them together using […]

For this episode of Profile’s Tech Tuesday, Gus Lanzilotta covers the Profile Elite AL MTB Cranks and Accessories. Everything you need to know is here.

Hot off the press, available Now! PROFILE RACING Two Headed Gator Tee

Collapsing Bridges, Pink Streets, Magical Palms and other FL. Mysteries — Spoke and Word Ep. 6 While pedaling across South St. Pete, Matt Coplon and Dan Dellorso highlights some of the cultural, historical and ecological mysteries of Tampa Bay’s Peninsula. Final destination: Vista Skatepark. Here, Matt meets up with Mark […]