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Profile Racing

Profile Racing’s Legacy: Week 42, 2010.

2001 initiated the release of our Classic Mini Hub set. One of the most important components created in our machine shop. 9 years later, of equal importance, and after a year of testing, the release of the Profile Elite Rear Hub was set into motion. What is/was all the hype? […]

October 31, 2018

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Chris Childs: Welcome to the Team!

Not to get too personal, but I’ve always looked up to Chris. Not knowing him, only knowing of him, kept him as this larger than life rider. That was solidified after seeing him, in person, years ago at the Cumberland Trails. I didn’t put two and two together, until after asking a couple […]

October 31, 2018

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Heresy: Group Asphaltanic Rights.

GROUP ASPHALTANIC RITES Invoking The Summer Goddess And Other Equinox Incantations Michaël HUSSER, Peter OLSEN, George MANOS, Sebastian GRUBINGER, Matthieu BONNÉCUELLE, Alexis DESOLNEUX FILMING/EDITING: Sevisual  

October 31, 2018

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From the Dungeon Episode #6: The Untold Story of our Frame Production.

In celebration of Profile Racing’s 50th anniversary, owner and founder, Jim Alley, invites us into the company’s original Florida location where some sections of this dark and dusty industrial cave have been sealed off since 2004. Over time, this building (appropriately named “The Dungeon” by employees) has become a time […]

October 29, 2018

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Profile Racing’s Legacy: Week 41, 2009.

Although we’ve mentioned in a previous post, that some of our most productive and innovative years were between 2007 and 2010, we can’t fully grasp at what level, comparatively, until we actually dive into the archives. 2009, in sheer numbers, might have been our MOST productive year in the machine […]

October 26, 2018

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Pool Party, Florida Style.

Orlando’s Justin Falco decided to dig a fresh pool in his backyard. And like any bmxer, the christening wasn’t in filling it, but rather keeping it empty. Chad Degroot was on the invite list. Brought some BBQ’d provisions, and got rattled right out of the gate during a slippery drop […]

October 25, 2018

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Renaissance City Sessions: Profile in P-Town.

“Filmed over the course of two long weekends, we got the Profile family together to have a couple sessions in and around the Renaissance City. With no pre-conceived goal, and NO stress, we filmed what was fun amongst the camaraderie of friends. Thanks to Vic and Cara at Circuit Bmx, Jess […]

October 23, 2018

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Terry Adams on Space Brothers.

“If you want to hear how I got my first sponsor, How I came up with the katrina trick, How I got on Red Bull, How I became obsessed with the business side of BMX, How I made BMX my living, How and why I am involved in Real Estate,  […]

October 18, 2018

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COVID-19 UPDATE

We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.