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craig stevens

In Loving Memory — Craig Stevens Forever

In Loving Memory. From your Family at Profile Racing. Craig Stevens Forever. ————————– Thanks to Adi Gilbert for this incredible memorial piece. Here’s Craig’s most recent contribution to bmx…let his words, memories, and impact live on. ————————– If you’re able to help support Craigs family in their time of loss please visit

April 11, 2023

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Craig Stevens — You will be missed…

We are shattered to say goodbye to Craig Stevens, who died from injuries sustained after being caught in a landslide in New Zealand while serving his community as a voluntary firefighter. Craig was a dedicated and loving husband and father, an incredible friend, and a longtime rider for Profile Racing. He was a great story teller, compassionate […]

February 16, 2023

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Profile’s Team Legacy — Craig Stevens

To kick off Profile’s 55th anniversary (1968 – 2023), we wanted to begin the celebration by highlighting those riders who’ve been with our brand for over 15 years. Over the course of January, we’ll feature each of those 11 riders in a comprehensive retrospective – looking back, ruminating on today, and looking forward. This is […]

January 11, 2023

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Compass — Craig Stevens — Dig Bmx — A biopic by Ryan Sherman

A lot of long-time UK viewers will recognise the name Craig Stevens as a stalwart of the UK scene during the epic and influential early 2000’s era. Beyond that however people might not know too much about him. Earlier this year Craig got together with Ryan Sherman (a long time Soletech filmmalker and colleague of […]

September 20, 2022

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Dialing it in with Craig Stevens

Craig has been riding for Profile since time immemorial. Our main man for many years through Profile Europe, Craig has since moved to New Zealand where’s he’s brining the stoked next to Down Under. Here’s his latest Profile x T-1 Build. We appreciate the support, Craig!

April 10, 2020

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What does it take to make a print advert: Craig Stevens.

The whole point of me going to South Africa, where this add was shot, was so I could propose to my now wife. I just wanted to get it done as soon as possible because it was stressing me out! So, attempt No.1 – We drove 4 hours to Hluhluwe game reserve and up a […]

July 19, 2018

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Dialing it in with Craig Stevens

Craig Stevens is another one of Profile’s longtime family members. From South Africa, to Bristol UK, and now to New Zealand. He’s handling the TM position for Etnies in NZ, handling fatherdon, and still handling the shred. Here’s his rig, thanks for the support, Craig! Age: 34 Hometown Durban South Africa / Bristol UK Current residence: […]

December 13, 2017

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Points of Engagement. Profile’s 55th anniversary: A crew mixer. (Section 3)

Points of Engagement. Profile’s 55th anniversary: A crew mixer. (originally featured on For Profile’s 55th Anniversary, we wanted to do a mixer with our crew. Back in November of 2022, we asked everyone to send in a couple clips that they were stoked on. The parameters; filmed on anything as long as it was […]

September 22, 2023

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We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.