February 16, 2023

Craig Stevens — You will be missed…

We are shattered to say goodbye to Craig Stevens, who died from injuries sustained after being caught in a landslide in New Zealand while serving his community as a voluntary firefighter.
Craig was a dedicated and loving husband and father, an incredible friend, and a longtime rider for Profile Racing. He was a great story teller, compassionate and protective of his loved ones, resolute, and incredibly tough…his energy was contagious and it never, ever waned.
And his riding…that spoke for itself.
Our hearts are broken for his wife Lucy and their two sons and the rest of his family as well as his friends across the globe.
Craig was an amazing man and it is impossible to put into words how much he will be missed.
The Profile family sends their deepest condolences.
Rest in Peace Craig….we love you.

February 16, 2023


We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.