Since 1981 Profile Racing has been manufacturing American made quality BMX and bicycle parts for competitive cyclists. It started with BMX and now we manufacture Mountain Bike (MTB) components as well as Road/Cyclocross and even components for Unicycles. We are proud to say all our products are made in the USA.
At Profile Racing we realize that “Made in the USA” isn’t just a hip catch phrase. It’s a philosophy, a way of life, and most importantly, it’s woven into the fabric that is the American dream. When you purchase a Profile Racing component or part you are helping keep that American dream alive by helping our vendors employ people who provide post production processing of Profile products. So buying Profile products doesn’t just benefit Profile Racing employees but thousands of others. You help us employ people who powder coat our crankarms, platers that chrome our cranks, anodizers that anodize our hubs and aluminum parts, heat treaters that anneal and harden our steel and broaching services that help keep us pricing competitive. All these people are employed by Profile Racing’s indirectly. Then there are the manufacturing processes that are performed by our own highly skilled machinists and Profile Racing support staff. These employees make the parts from the smallest bolts and washers to the hub shells and fabrication of our cranks. Other Profile Racing employees assemble the products. Others prepare to ship the products by picking and packing. Accounting, logistics, customer service, warranty employees, and yes, even the person that is writing this from the marketing department. All these people are employed from your Profile Racing purchase. The effect you make by your purchase of a Profile Racing component runs deep into our American fabric, our American way of life. You are helping keep the American Dream alive.
But you shouldn’t buy our products just because they are made in the USA. You should buy them because of the quality we put into them as well as the serviceability of each product. We don’t manufacture throw-away products. We manufacture products designed and then manufactured to last for years and perform under the most strenuous conditions. And, they look great too.
We’ve been manufacturing BMX bicycle components for over 35-years and we’re still going strong. You might ask why we didn’t send our products and jobs overseas when everyone else was. Well, for Profile Racing it’s about PRIDE. The pride we have in quality workmanship. The only way to accomplish quality workmanship is to manufacture the parts in-house with our state-of-the-industry CNC machinery and hands-on operations. We are also assured with the knowledge that quality materials are being used. All materials meet or exceed Profile Racing’s specifications. We know because we inspect all material being used in our manufacturing process.
The longevity of Profile Racing is something we all are proud of here. As a manufacturer, our responsibility is not just to put our name on a product and market it, but to build into the product the best competitive edge, the confidence one has in it and the reliability one obtains from it. And, the support from Profile Racing does not end after the purchase. We are always here to answer your questions.
So, we say, “Made in America” proudly.
We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.