Over the 18 years I’ve been managing both sales and our freestyle team, I’ve had the opportunity to witness, first hand, what the inception of a core bmx shop can do for their local scene.
Circuit Bmx was conceived in 2006 in Pawtucket, RI. by Vic and Cara Bettencourt. Over the years, as the shop has grown, they’ve expanded into a second, a third, and finally a fourth location, and have been an anchor in their scene hosting several events each year and being one of the main players in the inception and maintenance of the Providence Pump Track.
With Circuit, as with many of our core bmx shops, Profile has done our best to support them in turn.
Including, at the end of 2018, the addition of Chris Childs to the Profile family.
Chris is not only one of the core riders on Circuit’s team, but also Vic and Cara’s right hand man at the shop.
To celebrate our connection, we gave Chris the creative reins to design a collab logo.
Together with Emma Jocelyn, they conjured this Circuit Bmx x Profile Racing logo, where we took it to our in-house laser etching machine, and created 5, total, limited edition Profile Elite Hubs sets (all sets in black) as well as one single set of classic, Profile Totem Hubs (pictured here) for Chris’ personal rig.
Thanks to both Chris and Circuit for the support.
These hub sets are available today, exclusively through Circuit Bmx shop.