May 1, 2018

From the Dungeon. Episode #2: Evolution! The Profile Racing Box Crank.

In celebration of Profile Racing’s 50th anniversary, owner and founder, Jim Alley, invites us into the company’s original Florida location where some sections of this dark and dusty industrial cave have been sealed off since 2004.
Over time, this building (appropriately named “The Dungeon” by employees) has become a time capsule; a host to historical artifacts capturing Profile’s legacy in both the automotive and bicycle industry.
Join us on this multi-episode series as we press record and let Jim imbue his wealth of knowledge on conjured pieces of the past.

This is From the Dungeon.

Episode #2: Progressive History of the Profile Racing Box Crank.

On episode #2 of From the Dungeon, Jim Alley gives us insight on the evolution of the Iconic Profile Racing Box Crank, Circa 1980/1981.
From the rudimentary original prototype, to the intricate and time consuming production model.

Episode Timeline:

.37 — Eureka! Actual first prototype re-discovered.

1:46 — Details on the second prototype.

2:52 — Third prototype leading into Box Crank production.

4:13 — Very rare version of the Profile Tapered Square Box Crank.

4:52 — Progression Timeline of the Profile Box Crank
You can check out the complete history of Profile Racing as we cover each of it’s 50 years, weekly, over the course of 2018.
Check it out at

May 1, 2018


We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.