Profile Racing’s Legacy: Week 19, 1984 Part #2.
Profile’s Eric Rupe wins the #1 Pro Series in 1983 (around September).
And at this point, Eric jumps to Mongoose.
Jim had all ready booked print adverts with him, one being in full color.
Though before Jim can schedule the ads, BMXAction runs a feature in 1984 on the #1 Eric Rupe, though Rupe, in the article, states that he thinks Mongoose is out to win the team trophy with no mention of Profile.
But at the end of the 4-page feature, they put his bike in an outlined box saying, “The Lone Ranger had Silver to get around. Batman had the Batmobile and Eric Rupe has his…” Well, it’s a total Profile bike. Champ Pro, cranks, hubs, etc…
Unfortunately, Rupe never came close to duplicating his #1 finish.
So, Jim runs the Rupe advert all the way through Dec1984 before going back to the black & white crank ad.
In the following month, Richard Zagars (Profile Factory Team) starts getting press for Profile and in ’85 decides to go after the #1 BMX Race Factory Team trophy.
1984 also sees Profile Racing nominated for NORA Cup BMX Team and Bicycle of the year.