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May 24, 2018

Profile Racing’s Legacy: Week 19, 1985/1986.

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In 1985, the Profile factory team beats out GT for the NBL National Team Title.

With many west coast races, Jim would send out the crew, optimize managing production here at the shop, and then fly in for the weekends to handle the team needs.

(See previous Monster truck photo from last week’s post featuring the 1985, Profile Team).

Eagle Snacks BMX Flyer Front

By 1986, Jamie Burrows had created a relationship with Anheuser-Busch’s “Eagle Snacks.”

Anheuser-Busch’s brewery was right here in Tampa Bay (located at Busch Gardens theme park)…and Eagle Snacks was their complimentary “snack food” pushed at both bars and through the airlines. And of course, a perfect snack pushed to the race demographic of those under 21.

By 1986, Eagle Snacks was pumping quite a bit of promotional support into their National Race Team. And early on, Profile Racing became a Co-Sponsor providing Frame/Fork/Bars to most of the riders on the team.

Eagle Snacks BMX Flyer Inside - Landscape

This would plant the seed for big collaborative moves in 1987.

More on that next week.

Eagle Snacks BMX Flyer Back

In general bmx history, 1986 was the peak of the Golden Age of Bmx Racing / Freestyle. The movie “Rad” contributed heavily to initiate potential riders into the sports.

Here’s an original movie poster we have displayed in our offices here at the factory.

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May 24, 2018