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August 23, 2018

Profile Racing’s Legacy: Week 32, 2000.

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2000 served as a consolidation of our product. With Dave Robichaux and his crew rolling full speed in the welding shop, SS Frames/Forks/Bars as well as our new, 3rd generation Race Frames/Forks/Bars were getting completed en masse.

In the meantime, behind the scenes, Robichaux was prepping a big reveal for the following year within the MTB industry (see the last page of the catalogue).

For Interbike 2000, besides displaying our full line of classic product, this catalogue featured our short lived 8″ race bars, fully CNC machined bar ends, and the beginning of our full line of “Classic” MTB hubs which would remain a staple to this day.

In 2000, another major move went into play just 4 buildings down From the Dungeon. An old junkyard in an “L” shaped plot of land went up for sale. Jim Alley made the move, and scooped it up for a “Ground up” build for our new factory: The 4th and final location of Profile Racing. Here, we would expand our machine shop, stock/building areas and overall storage.  In due time…

August 23, 2018