December 31, 2018

Profile Racing’s Legacy: Week 52, 2017/2018.

2017 was a big year for Madera Bmx: After the Madera Gulf Coaster went into prototyping (with help from Madera’s Dylan McCauley and Taylor Thompson), it was released as Madera’s first stock Freecoaster/Cassette Hub.

Taking the technology from Profile’s ZCoaster (a patented freecoaster/cassette mechanism), the Madera Gulf Coaster was released with a stock, 14mm solid chromo axle (less time consuming and less expensive to produce than a GDH 14mm axle), stock 9t chromo driver, 90 degree broached slack ring, and, as common with all of our Madera hub shells, a simple and smooth machining job which reduced our production costs overall.

The Madera Gulf Coaster is the epitome of our overall product plan with the brand: cost effectiveness through simplicity, but still offering the quality and tech we provide through Profile.

As you’ve noticed from all of our news posts, 2018 is Profile Racing’s 50th anniversary. It’s been a real pleasure going back to 1968, and with the help of owner/founder, Jim Alley, re-releasing archived photos of our initiation in the Race Car Industry, and our evolution into Bmx Race, Bmx Freestyle, Road and MTB starting in 1978.

We hope you have enjoyed the past 12 months with us…and to celebrate, one last time, accompanying our re-pop of both gold LockJaw Stems and Profile Gyrolite Hub sets, we’re releasing 25 total sets (12 x 175mm, 13 x 180mm) of Repop, vintage Profile Box Cranks plated in 24K Gold.

From all of us here at Profile Racing, thanks for coming along for the ride, thanks for trusting our product, and thanks for the continued support.

Here’s to another 50.

December 31, 2018


We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.