Profile Racing’s Legacy: Week 43, 2011.

After a year of planning and prototyping, a completely fresh crank design came from the mind of Jim Alley in 2011. Taking the basic concepts from the classic, 19mm Profile Race Crank, and adding on several new dimensions, the Profile 22mm Elite Crank saw the light of day. “We wanted […]

November 6, 2018

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Ending 2013 With A Video Rush

Four edits delivering us into the new year. Mike Meister video bike check up on ESPN: Madera year end edit compilation. Here’s to 2014. Matt Coplon/Deco: See You Soon, Love Always edit: TBR: Dying of the light edit with clips from Dillon and Shane Leeper, and Niles Harper.

December 31, 2013

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New Madera Seats

Madera has two new seats available now. Madera Ironworks Pivotal Seat -Kevlar base. -Medium padding. -Stitched Ironworks logo -Silver on Black. Madera Badge (thick/medium) Pivotal Seat -Kevlar base. -Medium/Fat padding (fatter than the slim but not as fat as the ‘fat’ pivotals) -Stitched badge logo. -Black on Black

April 5, 2013

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Profile in Pittsburgh

Day 1: Profile in Pittsburgh. Although we were dodging storms all day, it ended up being productive and real fun cruising the streets with Mulville at the helm.

July 30, 2012

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Video/news Montage Friday.

Full interview with Chad Degroot on Deco, life, and riding: Pic courtesy of DefGrip. Jared Eberwein in Las Vegas – More BMX Videos Jared Eberwein in Vegas! Profile/Native limited leather seats. Madera/Native limited Leather seats back in stock! -Matt

June 22, 2012

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Video Montage Thursday.

Here’s a bike check from Jeff K, Jared’s Redline Edit, the Madera Team in SB, Mike Saavedra on patching dirt jumps, and a splatter hub chat with Transworld. Don’t miss out on Tony Cardona’s Empire BMX Edit over at RideUS. It’s pretty nuts.

May 3, 2012

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Thursday news bits.

First, this from Mulville: “After doing demos at Rays MTB park last Friday, my girlfriend and I went out to dinner with Gus and Termite from Profile who were in Cleveland for the event.

February 23, 2012

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We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.