Mulville in Yinzerville

I recently got the chance to heard back to Pittsburgh for long weekend of non stop bmx! We rode so much in 3 days that by the last day, I could barely move…But in no way was it a bad thing!  While in the Burgh, my buddy Bobby and I […]

June 10, 2019

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10 years of the Mulville Push Stem

2019 marks a decade of the Mulville Push Stem.To Celebrate, Profile helped Mark get back to Pittsburgh (the city that inspired the stem) to film with Bobby Valentine upon the release of the first of several VERY limited Push stems throughout the year. First up, the Push “Pirate” colorway.22 (11 […]

June 5, 2019

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Profile Racing’s Legacy: Week 52, 2017/2018.

2017 was a big year for Madera Bmx: After the Madera Gulf Coaster went into prototyping (with help from Madera’s Dylan McCauley and Taylor Thompson), it was released as Madera’s first stock Freecoaster/Cassette Hub. Taking the technology from Profile’s ZCoaster (a patented freecoaster/cassette mechanism), the Madera Gulf Coaster was released […]

December 31, 2018

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Golden Anniversary Lockjaw Stem Now Available!

The second product in our 50th anniversary grand finale will be the golden version of our re-popped Lockjaw stem. Available today, Everything you need to know is here. Thanks for your continued support. —————– LOCKJAW WEDGE STEM (RETRO RE-ISSUE) -Originally produced in the early 80’s, this Retro Re-Issue Lockjaw Wedge […]

December 14, 2018

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Leandro Moreira’s Tropicalia Colorway Now Available!

Leandro Sunday has shifted this week to Leandro Monday. We’re proud of this dude, and it’s been nothing less than an honor having Leandro Moreira ride for us over the years. In celebration of him, as well as Profile Racing ‘s 50th anniversary, here’s the limited, celebratory product line closing […]

December 3, 2018

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Profile Racing’s Legacy: Week 43, 2011.

After a year of planning and prototyping, a completely fresh crank design came from the mind of Jim Alley in 2011. Taking the basic concepts from the classic, 19mm Profile Race Crank, and adding on several new dimensions, the Profile 22mm Elite Crank saw the light of day. “We wanted […]

November 6, 2018

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From the Dungeon Episode #6: The Untold Story of our Frame Production.

In celebration of Profile Racing’s 50th anniversary, owner and founder, Jim Alley, invites us into the company’s original Florida location where some sections of this dark and dusty industrial cave have been sealed off since 2004. Over time, this building (appropriately named “The Dungeon” by employees) has become a time […]

October 29, 2018

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We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.