Just when you think we’d have a lull in our history, 2007 sits on the podium for both product, promotional concepts and the forces behind them. 2007 saw three major movements…let’s get into it: 1. The inception of Madera Bmx Jim Alley called a shop meeting at the beginning of […]
1995 was the beginning of the uptick in the bmx industry as a whole. Feeling the bounce back, Profile Racing, after retiring from frame production in 1987/1988, decided to make a come back. Taking some of the Aesthetics of the Iconic, Champ Pro Frame (by using the signature “cross” downtube/toptube […]
In celebration of Profile Racing’s 50th anniversary, owner and founder, Jim Alley, invites us into the company’s original Florida location where some sections of this dark and dusty industrial cave have been sealed off since 2004. Over time, this building (appropriately named “The Dungeon” by employees) has become a time […]
50th Anniversary “Shield” Logo Tee 4 color breast and back logo. Water Based Ink. Sizes S, M, L, XL, and XXL. Printed in the USA. PROFILE RACING 50th Anniversary “Shield” Logo Tee
This is our second Profile installment of 50-weekly posts kicking off a year of celebrating Profile’s 50th Anniversary. Week two: 1969. A pivotal year in Profile’s history for many reasons. But where it all began, was Jim’s idea of evolving a cast aluminum housing into one made of “Forged, Billet Aluminum.” […]
This is our first Profile installment of 50-weekly posts kicking off a year of celebrating Profile’s 50th Anniversary. Jim Alley, owner and founder of Profile Racing, Inc. adds, “I’d like to thank you all for your support through the years. And, as we start the celebration of our 50th year […]
We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.