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A trip to Mr. Bike and Boards

Last Monday, we took the day to drive out to Chad Degroot’s new location for Mr. Bikes and Boards. The ONLY day Chad has off, we were able to come in behind the scenes and snap some pics without the chaos of his thriving shop. Fully stoked with Profile components, […]

August 7, 2020

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From the Dungeon: Film Archive – Part Eight

While digging in the dungeon recently, we’ve come across a huge cache of photos from Profile Racing’s bmx history. So over the next couple months, we’ll be doing a weekly post of what we’ve found. Here’s our eighth post…we hope you enjoy. Thanks for the support. Original Profile Racing Team […]

August 7, 2020

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The Process: Accuracy within Profile Hub Production.

Walking through Profile’s machine shop the other day, I stumbled upon our head machinist working with some really interesting tools. Although this processing is mundane, I thought it really interesting the amount of time, care and precision that goes into keeping Profile’s hubs at accurate specs. For my own knowledge, […]

July 31, 2020

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Terry Adams: Rigorous Times.

“During this video call Terry adapted a body scan meditation technique into the moment he felt most nervous, right before that long combo. And he landed that combo without any problems. All these mind techniques work the similar way as practicing actual tricks on the bike: You exercise with your […]

July 31, 2020

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Catching up with Ricky Moseley

Hope your all doing well through these crazy times. Here in California it’s pretty normal, besides wearing a mask which in fact is the new normal I’m afraid. But we’ve been riding alot! So that’s always a plus. Short but sweet; here’s some pics at Wetlands care of Andre Magarao. […]

July 31, 2020

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From the Dungeon: Film Archive — Part Seven

While digging in the dungeon recently, we’ve come across a huge cache of photos from Profile Racing’s bmx history. So over the next couple months, we’ll be doing a weekly post of what we’ve found. Here’s our seventh post…we hope you enjoy. Thanks for the support.   On the left: […]

July 24, 2020

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From the Dungeon: Film Archive — Part Six

While digging in the dungeon recently, we’ve come across a huge cache of photos from Profile Racing’s bmx history. So over the next couple months, we’ll be doing a weekly post of what we’ve found. Here’s our sixth post…we hope you enjoy. Thanks for the support.

July 24, 2020

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Nate Halahan, You’re up!

Latest banner advert featuring one of the four Halahan crew. As seen on Dig Bmx, Our Bmx, and our own social media. We’re proud supporters of the Halahan family.

July 17, 2020

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From the Dungeon: Film Archive — Part Five

While digging in the dungeon recently, we’ve come across a huge cache of photos from Profile Racing’s bmx history. So over the next couple months, we’ll be doing a weekly post of what we’ve found. Here’s our fifth post…we hope you enjoy. Thanks for the support. National Inquirer: 1983. $.65 […]

July 17, 2020

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From the Dungeon: Film Archive — Part Four

While digging in the dungeon recently, we’ve come across a huge cache of photos from Profile Racing’s bmx history. So over the next couple months, we’ll be doing a weekly post of what we’ve found. Here’s our fourth post…we hope you enjoy. Thanks for the support.

July 17, 2020

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COVID-19 UPDATE

We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.