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Profile Racing’s Legacy: Week 33, 2001.

Following the turn of the new millennium, 2001, in preparation for that year’s Interbike, found our machine/welding shop in another year laden with new products. On the Freestyle end, the Blackjack and Flywheel were now offered in a 36t version which was quickly taking the place of the 44t. Less […]

August 30, 2018

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Sebastian Grubinger: Raw Clips.

“It’s a good day for edits today, Sebastian Grubinger has been prolific on instagram, so much so I have quite often featured his riding on the FM Instagram page with the hashtag too good for instagram! Will he finish the year with another banging edit, this whets the appetite somewhat!” […]

August 29, 2018

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Vague: Gervais Rousseau

Gervais Rousseau is on the constant hunt for one-of-a-kind obstacles. Here he lands somewhere off the path in rural Central Europe (first clips). Enjoy…this should get you stoked to pedal today. Filmed and edited by Julien Peyrou

August 28, 2018

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Profile Racing’s Legacy: Week 32, 2000.

2000 served as a consolidation of our product. With Dave Robichaux and his crew rolling full speed in the welding shop, SS Frames/Forks/Bars as well as our new, 3rd generation Race Frames/Forks/Bars were getting completed en masse. In the meantime, behind the scenes, Robichaux was prepping a big reveal for […]

August 23, 2018

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Salad Days with Mr. Bike and Board

It all started out with Jason “Deener” Medina saying, “Yo Brian, lets ask Chad if we can set up a day to visit Profile Racing.” Deener had a vision and I had a camera. Chad DeGroot set everything up. Our plan was to goto Profile Racing for a shop tour […]

August 21, 2018

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From the Dungeon Episode #5: Oddities.

In celebration of Profile Racing’s 50th anniversary, owner and founder, Jim Alley, invites us into the company’s original Florida location where some sections of this dark and dusty industrial cave have been sealed off since 2004. Over time, this building (appropriately named “The Dungeon” by employees) has become a time […]

August 15, 2018

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Liam Eltham: 2018

We want to thank Liam “Lima” Eltham for years of support. Here’s our latest banner advert featuring him and our collaboration 50th anniversary paisley Colorway. Contact your local bike shop for availability.

August 1, 2018

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COVID-19 UPDATE

We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.