November, as most of you know, is the kick start of the holiday season and its been crazy around here. From doing 2-3 days a week BMX shows, to doing an art show every weekend since October. So on my “off days” there really isn’t time off, I’ve just been […]
“This past September, the HERESY crew choose to embark on a week tour in the south of sunny France where they also filmed their last team video GROUP ASPHALTANIC RITES and took part in jams with the locals in Bordeaux, Toulouse and Montpellier. Good times!” – Alexis Desolneux
The 2018/2019 FLBMX series starts this Saturday at the St. Pete Skatepark. This stop hosted by Madera Bmx. Practice starts at 10am. Contest at noon. Two Comps: Bowl and Street Pre-register at www.theboardr.com/bmx We hope to see you!
Leandro Sunday has shifted this week to Leandro Monday. We’re proud of this dude, and it’s been nothing less than an honor having Leandro Moreira ride for us over the years. In celebration of him, as well as Profile Racing ‘s 50th anniversary, here’s the limited, celebratory product line closing […]
After heavy production/innovation/design years for Profile in 2010 and 2011, it was time to switch gears to Madera. Following the classic, 19mm Profile Spline Drive Sprocket, the Madera Helm Spline Drive Sprocket was created. It uses the same 8 petaled “flower” design for the Spline Insert as the traditional Profile 19mm. […]
I’m pretty sure Florida just rules because yet again, November has ruled! Or maybe it’s that even being so busy with work lately, I took advantage of every free moment I could find? Either way, it’s been one hell of a month. I was able to see my parents for […]
“I just got back from three consecutive trips which entailed breaking my bike down as tiny as possible into an army duffle bag. I have it down to a science, never thinking, in detail, about the parts on my bike that make it so easy. The Deco Fork Compression Cap […]
In the early 80’s, Profile Racing invested in its first Mori Seiki CNC machine. And the first bmx part to get belted out of it was our Gyrolite hub sets. For episode #7 of From the Dungeon, Jim Alley walks you through the history of those hubs. Episode #7 is […]
We saved the best for last. Have any questions about our Elite Rear Bmx Hub? Everything you need to know is here. This wraps up our 2018 product feature series. Check it.
After a year of planning and prototyping, a completely fresh crank design came from the mind of Jim Alley in 2011. Taking the basic concepts from the classic, 19mm Profile Race Crank, and adding on several new dimensions, the Profile 22mm Elite Crank saw the light of day. “We wanted […]
We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.