Craig Stevens

In Loving Memory — Craig Stevens Forever

In Loving Memory. From your Family at Profile Racing. Craig Stevens Forever. ————————– Thanks to Adi Gilbert for this incredible memorial piece. Here’s Craig’s most recent contribution to bmx…let his words, memories, and impact live on. ————————– If you’re able to help support Craigs family in their time of loss […]

April 11, 2023

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Craig Stevens — You will be missed…

We are shattered to say goodbye to Craig Stevens, who died from injuries sustained after being caught in a landslide in New Zealand while serving his community as a voluntary firefighter. Craig was a dedicated and loving husband and father, an incredible friend, and a longtime rider for Profile Racing. He was […]

February 16, 2023

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Profile’s Team Legacy — Craig Stevens

To kick off Profile’s 55th anniversary (1968 – 2023), we wanted to begin the celebration by highlighting those riders who’ve been with our brand for over 15 years. Over the course of January, we’ll feature each of those 11 riders in a comprehensive retrospective – looking back, ruminating on today, […]

January 11, 2023

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Compass — Craig Stevens — Dig Bmx — A biopic by Ryan Sherman

A lot of long-time UK viewers will recognise the name Craig Stevens as a stalwart of the UK scene during the epic and influential early 2000’s era. Beyond that however people might not know too much about him. Earlier this year Craig got together with Ryan Sherman (a long time […]

September 20, 2022

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Dialing it in with Craig Stevens

Craig has been riding for Profile since time immemorial. Our main man for many years through Profile Europe, Craig has since moved to New Zealand where’s he’s brining the stoked next to Down Under. Here’s his latest Profile x T-1 Build. We appreciate the support, Craig!

April 10, 2020

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What does it take to make a print advert: Craig Stevens.

The whole point of me going to South Africa, where this add was shot, was so I could propose to my now wife. I just wanted to get it done as soon as possible because it was stressing me out! So, attempt No.1 – We drove 4 hours to Hluhluwe […]

July 19, 2018

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Dialing it in with Craig Stevens

Craig Stevens is another one of Profile’s longtime family members. From South Africa, to Bristol UK, and now to New Zealand. He’s handling the TM position for Etnies in NZ, handling fatherdon, and still handling the shred. Here’s his rig, thanks for the support, Craig! Age: 34 Hometown Durban South Africa […]

December 13, 2017

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Craig’s News for Tuesday… Awesome!

The trip so far… So, for the millions that don’t know, My wife and I have upped sticks and left the UK for a 2 year world tour with a year in-between, living and working in New Zealand. We are currently halfway through a 5 month trip of South/South East […]

March 25, 2014

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A behind the scenes story on the new Profile Ride BMX UK ad

Ever wonder how Profile ads are created. English photographer Johann Chan put together a nice little behind the scenes story about shooting for this Profile ad with Craig Stevens for a Profile advert that ran in Ride BMX (UK). It’s funny and somewhat educational, check it out- “Don’t Instagram That […]

October 11, 2013

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We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.