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Profile Racing’s Legacy: Week 29, 1997.

It is 1997. Profile Racing contributes, unknowingly, one of the most iconic crank variations representing Mid School Bmx Freestyle. But before we get into that, let’s talk about our first official freestyle sprocket to accompany those cranks. As detailed through machining as the Imperial (but proving to be a little […]

August 2, 2018

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Liam Eltham: 2018

We want to thank Liam “Lima” Eltham for years of support. Here’s our latest banner advert featuring him and our collaboration 50th anniversary paisley Colorway. Contact your local bike shop for availability.

August 1, 2018

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Liam Eltham X Profile Racing Paisley: Behold.

Here they are. Liam Eltham’s X Profile Racing 50th anniversary Gold and Black Paisley. Available in: — Elite Hub Sets –Mini Hub Sets –Push Stems –Sabre Sprockets Contact your local bike shop for availability. And an extended thanks to Lima for years of support!

July 30, 2018

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Profile Racing’s Legacy: Week 28, 1996.

1996 might have been one of THE most important years for Profile Racing. Two products were produced that would change the course of the brand’s history; One Iconic, One the harbinger of countless innovations over the years. 1996 was the birth of Profile Racing’s Imperial Sprocket. Today, still, the most […]

July 26, 2018

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Profile Racing’s Legacy: Week 27, 1995.

1995 was the beginning of the uptick in the bmx industry as a whole. Feeling the bounce back, Profile Racing, after retiring from frame production in 1987/1988, decided to make a come back. Taking some of the Aesthetics of the Iconic, Champ Pro Frame (by using the signature “cross” downtube/toptube […]

July 19, 2018

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The Profile Acoustic Stem: All you need to know.

For our weekly product feature, here’s the classic Profile Acoustic stem originally designed and produced in 2006. Still manufactured and still in stock. 10 colors, in 48 and 53mm. We hope this answers any questions?

July 13, 2018

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From the Dungeon Episode #4: History of the Iconic Horseshoe Pedal.

In celebration of Profile Racing’s 50th anniversary, owner and founder, Jim Alley, invites us into the company’s original Florida location where some sections of this dark and dusty industrial cave have been sealed off since 2004. Over time, this building (appropriately named “The Dungeon” by employees) has become a time […]

July 2, 2018

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Out of the Box: Madera 22mm Bantam Cranks

The Madera Bantam cranks are simple, strong, affordable, and made in America at Profile Racing–what more could you ask for? How about some specs, details, features, and some sick photos of Madera team riders putting the Bantam cranks to use? OK, here you go… https://www.ridebmx.com/features/product-madera-bantam-22mm-cranks/

June 29, 2018

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Everything you need to know: MTB PARTS – Profile Racing – 19mm Cranks

MTB PARTS – Profile Racing – 19mm Cranks Click play to learn all about another one of our high-end American made bicycle components. For more information about this specific product click here: https://www.profileracing.com/product… ——– Profile Racing is the single largest, most capable and most sophisticated manufacturer of high-end BMX bicycle […]

June 28, 2018

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COVID-19 UPDATE

We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.