As the slacker I am, Matt asked a while back that for the 50th anniversary we post up some of the old adverts and he remembered me having some crazy story to go with the photo. I drew this huge blank trying to revisit a photo that was shot 10+ […]
Back in late 2001, Profile Racing released the Mini Hub. It’s purpose was to take the place of the Classic, High Flange Profile cassette hub. In the beginning, given the name (“Mini”), this style hub was interpreted solely for use on younger racer’s bikes. At this point in time, even […]
2002 saw a major restructuring of Profile’s freestyle team. Jeff Harrington, after four years at Profile handling the team/sales (1998-2001) moved on to work at FBM. Taking his place, Matt Coplon was hired on full time in 2001 to take over the transition. And by 2002, a new team was […]
Following the turn of the new millennium, 2001, in preparation for that year’s Interbike, found our machine/welding shop in another year laden with new products. On the Freestyle end, the Blackjack and Flywheel were now offered in a 36t version which was quickly taking the place of the 44t. Less […]
2000 served as a consolidation of our product. With Dave Robichaux and his crew rolling full speed in the welding shop, SS Frames/Forks/Bars as well as our new, 3rd generation Race Frames/Forks/Bars were getting completed en masse. In the meantime, behind the scenes, Robichaux was prepping a big reveal for […]
1999 was another heavy year for Profile’s freestyle production. But before we get into a stacked list, on the race side, the Profile Hurricane saw the light of day. Using aesthetic elements of the Ripsaw 2 as well as the Flywheel, Profile added its 7th solid sprocket to our inventory […]
In celebration of Profile Racing’s 50th anniversary, owner and founder, Jim Alley, invites us into the company’s original Florida location where some sections of this dark and dusty industrial cave have been sealed off since 2004. Over time, this building (appropriately named “The Dungeon” by employees) has become a time […]
1996/1997 got Profile’s gears turning to start churning out a gamut of up-to-date freestyle parts. Although those two years were pivotal for re-initiation, 1998 saw one part that we can safely say changed the course of freestyle bmx: the LHD Cassette Hub. Years prior to this, ACS made a LHD […]
It is 1997. Profile Racing contributes, unknowingly, one of the most iconic crank variations representing Mid School Bmx Freestyle. But before we get into that, let’s talk about our first official freestyle sprocket to accompany those cranks. As detailed through machining as the Imperial (but proving to be a little […]
1996 might have been one of THE most important years for Profile Racing. Two products were produced that would change the course of the brand’s history; One Iconic, One the harbinger of countless innovations over the years. 1996 was the birth of Profile Racing’s Imperial Sprocket. Today, still, the most […]
We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.