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Legacy

Profile Racing’s Legacy: Week 43, 2011.

After a year of planning and prototyping, a completely fresh crank design came from the mind of Jim Alley in 2011. Taking the basic concepts from the classic, 19mm Profile Race Crank, and adding on several new dimensions, the Profile 22mm Elite Crank saw the light of day. “We wanted […]

November 6, 2018

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Profile Racing’s Legacy: Week 42, 2010.

2001 initiated the release of our Classic Mini Hub set. One of the most important components created in our machine shop. 9 years later, of equal importance, and after a year of testing, the release of the Profile Elite Rear Hub was set into motion. What is/was all the hype? […]

October 31, 2018

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From the Dungeon Episode #6: The Untold Story of our Frame Production.

In celebration of Profile Racing’s 50th anniversary, owner and founder, Jim Alley, invites us into the company’s original Florida location where some sections of this dark and dusty industrial cave have been sealed off since 2004. Over time, this building (appropriately named “The Dungeon” by employees) has become a time […]

October 29, 2018

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Profile Racing’s Legacy: Week 41, 2009.

Although we’ve mentioned in a previous post, that some of our most productive and innovative years were between 2007 and 2010, we can’t fully grasp at what level, comparatively, until we actually dive into the archives. 2009, in sheer numbers, might have been our MOST productive year in the machine […]

October 26, 2018

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Profile Racing’s Legacy: Week 40, 2008.

2008 was a pivotal follow up to 2007. One component paved the way for a near future staple, the other stepped up to the podium beside the classic 19mm Profile Race Cranks and Profile Mini Hubs as being one of our most popular/iconic of all time. Let’s start with Madera. […]

October 16, 2018

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Profile Racing’s Legacy: Week 39, 2007.

Just when you think we’d have a lull in our history, 2007 sits on the podium for both product, promotional concepts and the forces behind them. 2007 saw three major movements…let’s get into it: 1. The inception of Madera Bmx Jim Alley called a shop meeting at the beginning of […]

October 11, 2018

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Profile Racing’s Legacy: Week 38, 2006.

2006 brought two things to the table for Profile: The Blade: our first, truly 3-dimensional sprocket. The Outlet DVD: Our second (and last) full production DVD. Let’s start with the Blade. As opposed to all of the Profile sprockets that came before it, the Blade was machined on BOTH sides […]

October 5, 2018

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Profile Racing’s Legacy: Week 37, 2005.

2005 was another pivotal year in Profile’s history: The last year we would consolidate our product line into a full, print catalog. Within the catalog, this would also be the first year where we highlight Profile’s rich history: From New Jersey, to two temporary locations in Pinellas, County Florida, to […]

September 27, 2018

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Profile Racing’s Legacy: Week 36, 2004.

2004 was another heavy year in Freestyle Bmx for Profile. After going on our first major team trip with the whole Profile crew (Which ended up being a 12 page feature in a 2004 issue of Dig Magazine), Kevin Porter stepped up and asked if he could endorse a Profile […]

September 21, 2018

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Looking back with Lucas Porzio

As the slacker I am, Matt asked a while back that for the 50th anniversary we post up some of the old adverts and he remembered me having some crazy story to go with the photo. I drew this huge blank trying to revisit a photo that was shot 10+ […]

September 20, 2018

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COVID-19 UPDATE

We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.