Profile 55th Anniversary Gold Totem hub sets. Totem hubs were first released in 2008; The same internals as a Profile mini hub, except the shell is streamlined to look more like an Elite. One side of the front and rear is laser etched with the Traditional Profile logo, the other is […]
To kick off Profile’s 55th anniversary (1968 – 2023), we wanted to begin the celebration by highlighting those riders who’ve been with our brand for over 15 years. Over the course of January, we’ll feature each of those 11 riders in a comprehensive retrospective – looking back, ruminating on today, […]
To kick off Profile’s 55th anniversary (1968 – 2023), we wanted to begin the celebration by highlighting those riders who’ve been with our brand for over 15 years. Over the course of January, we’ll feature each of those 11 riders in a comprehensive retrospective – looking back, ruminating on today, […]
Kip Williamson and Chip Riggs have dialed in another episode of the Space Brothers Podcast. With their rich, historical insights, in this episode they dive deep into Steve Crandall’s life and times which includes his recent collaboration with Profile through FBM. An awesome treat for your drive home. Dig in […]
Episode #8: Our MTB Roots. A True Time Capsule. On episode #8 of From the Dungeon, Jim Alley pays homage to Dave Robichaux and his contributions within our frame fabrication and history within the MTB community (circa 1999 to 2001). In memory of Dave Robichaux.
2017 was a big year for Madera Bmx: After the Madera Gulf Coaster went into prototyping (with help from Madera’s Dylan McCauley and Taylor Thompson), it was released as Madera’s first stock Freecoaster/Cassette Hub. Taking the technology from Profile’s ZCoaster (a patented freecoaster/cassette mechanism), the Madera Gulf Coaster was released […]
Another grouping of two years where, looking back, you don’t realize how much happened until you jot down your notes. This was another heavy hitting 24 months, and instead of the build up, we’re going to start with the banger. After 2 years of testing several prototypes (Thanks so much […]
In 2008, Profile released the Totem Hub. This Hub had the internals of the classic Mini, but the aesthetics of the Elite hub (released a year later). Although the Totem did well, we stopped major production in 2012. As we’ve launched our 50th anniversary, we decided to re-release the Totem […]
The second product in our 50th anniversary grand finale will be the golden version of our re-popped Lockjaw stem. Available today, Everything you need to know is here. Thanks for your continued support. —————– LOCKJAW WEDGE STEM (RETRO RE-ISSUE) -Originally produced in the early 80’s, this Retro Re-Issue Lockjaw Wedge […]
As we roll into Profile Racing’s more contemporary history, we’ll start with our push on the MTB side of things (Keep an eye out for one of our last episodes of From the Dungeon where we cover Profile’s initiation into the MTB scene). In 2013, we took the general shape […]
We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.