Space Brother’s Podcast: Steve Crandall

Kip Williamson and Chip Riggs have dialed in another episode of the Space Brothers Podcast. With their rich, historical insights, in this episode they dive deep into Steve Crandall’s life and times which includes his recent collaboration with Profile through FBM. An awesome treat for your drive home. Dig in […]

February 20, 2019

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Profile Racing’s Legacy: Week 52, 2017/2018.

2017 was a big year for Madera Bmx: After the Madera Gulf Coaster went into prototyping (with help from Madera’s Dylan McCauley and Taylor Thompson), it was released as Madera’s first stock Freecoaster/Cassette Hub. Taking the technology from Profile’s ZCoaster (a patented freecoaster/cassette mechanism), the Madera Gulf Coaster was released […]

December 31, 2018

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Profile Racing’s Legacy: Week 45, 2015 and 2016.

Another grouping of two years where, looking back, you don’t realize how much happened until you jot down your notes. This was another heavy hitting 24 months, and instead of the build up, we’re going to start with the banger. After 2 years of testing several prototypes (Thanks so much […]

December 19, 2018

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Golden Anniversary Lockjaw Stem Now Available!

The second product in our 50th anniversary grand finale will be the golden version of our re-popped Lockjaw stem. Available today, Everything you need to know is here. Thanks for your continued support. —————– LOCKJAW WEDGE STEM (RETRO RE-ISSUE) -Originally produced in the early 80’s, this Retro Re-Issue Lockjaw Wedge […]

December 14, 2018

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Profile Racing’s Legacy: Week 44, 2013 and 2014.

As we roll into Profile Racing’s more contemporary history, we’ll start with our push on the MTB side of things (Keep an eye out for one of our last episodes of From the Dungeon where we cover Profile’s initiation into the MTB scene). In 2013, we took the general shape […]

December 13, 2018

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Leandro Moreira’s Tropicalia Colorway Now Available!

Leandro Sunday has shifted this week to Leandro Monday. We’re proud of this dude, and it’s been nothing less than an honor having Leandro Moreira ride for us over the years. In celebration of him, as well as Profile Racing ‘s 50th anniversary, here’s the limited, celebratory product line closing […]

December 3, 2018

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Profile Racing’s Legacy: Week 44, 2012.

After heavy production/innovation/design years for Profile in 2010 and 2011, it was time to switch gears to Madera. Following the classic, 19mm Profile Spline Drive Sprocket, the Madera Helm Spline Drive Sprocket was created. It uses the same 8 petaled “flower” design for the Spline Insert as the traditional Profile 19mm. […]

November 30, 2018

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From the Dungeon Episode #7: Unlocking the Gyrolite Hubs.

In the early 80’s, Profile Racing invested in its first Mori Seiki CNC machine. And the first bmx part to get belted out of it was our Gyrolite hub sets. For episode #7 of From the Dungeon, Jim Alley walks you through the history of those hubs. Episode #7 is […]

November 20, 2018

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We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.