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Profile’s Team Legacy — Chad Degroot

To kick off Profile’s 55th anniversary (1968 – 2023), we wanted to begin the celebration by highlighting those riders who’ve been with our brand for over 15 years. Over the course of January, we’ll feature each of those 11 riders in a comprehensive retrospective – looking back, ruminating on today, […]

January 30, 2023

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Profile “Clearwater” Tee Now Available!

For Profile’s 55th Anniversary, we’re releasing soft goods that reflect the evolution of Profile’s early logos. First up, the “Clearwater” tee; an early logo modification once Profile was settled in its new home (Initially) in Clearwater, Florida. PROFILE CLEARWATER TEE

January 27, 2023

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Profile “Legacy” Hats and patches now available!

For Profile’s 55th Anniversary, we’re releasing soft goods that reflect the evolution of Profile’s early logos. The “Legacy” Mesh Trucker Hats, 5-panel Hats, and patches are now available. PROFILE LEGACY HATS PROFILE LEGACY PATCH

January 27, 2023

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Origin Story — The Profile Logo.

In a recent conversation with Jim Alley, Owner and Founder of Profile Racing, we learned that the original “Profile” logo was conceived in the late sixties by a friend of his in Flemington, NJ. The artist presented “about six or seven logos,” and upon seeing them, Jim had an immediate […]

January 27, 2023

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Profile’s Team Legacy — Gervais Rousseau

To kick off Profile’s 55th anniversary (1968 – 2023), we wanted to begin the celebration by highlighting those riders who’ve been with our brand for over 15 years. Over the course of January, we’ll feature each of those 11 riders in a comprehensive retrospective – looking back, ruminating on today, […]

January 27, 2023

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Profile’s Team Legacy — Ricky Moseley

To kick off Profile’s 55th anniversary (1968 – 2023), we wanted to begin the celebration by highlighting those riders who’ve been with our brand for over 15 years. Over the course of January, we’ll feature each of those 11 riders in a comprehensive retrospective – looking back, ruminating on today, […]

January 19, 2023

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Bmx Ultra — Jim Alley — Profile’s Past, Present, and Future.

As Profile Racing nears it’s 55th Anniversary celebrations owner and founder Jim Alley took the time to sit down for a rare interview with long time Profile fan Shane Jenkins. The pair discuss Profile’s rich past, the present and what we should expect for the future. The interview kicks off […]

January 13, 2023

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Bmx Ultra — Product Development with Profile’s Corey Alley.

As Profile Racing nears it’s 55th Anniversary celebrations Corey Alley took the time to sit down for an interview with long time Profile fan Shane Jenkins. The pair discuss Product Development at Profile Racing and go into detail about how some of the iconic Profile products are developed and manufactured […]

January 13, 2023

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Profile’s Team Legacy — Jared Eberwein

To kick off Profile’s 55th anniversary (1968 – 2023), we wanted to begin the celebration by highlighting those riders who’ve been with our brand for over 15 years. Over the course of January, we’ll feature each of those 11 riders in a comprehensive retrospective – looking back, ruminating on today, […]

January 13, 2023

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Profile 55th Anniversary Totem Hub Sets, now in Circulation!

Profile 55th Anniversary Gold Totem hub sets. Totem hubs were first released in 2008; The same internals as a Profile mini hub, except the shell is streamlined to look more like an Elite. One side of the front and rear is laser etched with the Traditional Profile logo, the other is […]

January 10, 2023

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COVID-19 UPDATE

We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.