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Legacy

Profile Racing’s Legacy: Week 37, 2005.

2005 was another pivotal year in Profile’s history: The last year we would consolidate our product line into a full, print catalog. Within the catalog, this would also be the first year where we highlight Profile’s rich history: From New Jersey, to two temporary locations in Pinellas, County Florida, to […]

September 27, 2018

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Profile Racing’s Legacy: Week 36, 2004.

2004 was another heavy year in Freestyle Bmx for Profile. After going on our first major team trip with the whole Profile crew (Which ended up being a 12 page feature in a 2004 issue of Dig Magazine), Kevin Porter stepped up and asked if he could endorse a Profile […]

September 21, 2018

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Looking back with Lucas Porzio

As the slacker I am, Matt asked a while back that for the 50th anniversary we post up some of the old adverts and he remembered me having some crazy story to go with the photo. I drew this huge blank trying to revisit a photo that was shot 10+ […]

September 20, 2018

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Profile Racing’s Legacy: Week 35, 2003.

Back in late 2001, Profile Racing released the Mini Hub. It’s purpose was to take the place of the Classic, High Flange Profile cassette hub. In the beginning, given the name (“Mini”), this style hub was interpreted solely for use on younger racer’s bikes. At this point in time, even […]

September 12, 2018

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Profile Racing’s Legacy: Week 34, 2002.

2002 saw a major restructuring of Profile’s freestyle team. Jeff Harrington, after four years at Profile handling the team/sales (1998-2001) moved on to work at FBM. Taking his place, Matt Coplon was hired on full time in 2001 to take over the transition. And by 2002, a new team was […]

September 6, 2018

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Profile Racing’s Legacy: Week 33, 2001.

Following the turn of the new millennium, 2001, in preparation for that year’s Interbike, found our machine/welding shop in another year laden with new products. On the Freestyle end, the Blackjack and Flywheel were now offered in a 36t version which was quickly taking the place of the 44t. Less […]

August 30, 2018

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Profile Racing’s Legacy: Week 32, 2000.

2000 served as a consolidation of our product. With Dave Robichaux and his crew rolling full speed in the welding shop, SS Frames/Forks/Bars as well as our new, 3rd generation Race Frames/Forks/Bars were getting completed en masse. In the meantime, behind the scenes, Robichaux was prepping a big reveal for […]

August 23, 2018

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Profile Racing’s Legacy: Week 31, 1999.

1999 was another heavy year for Profile’s freestyle production. But before we get into a stacked list, on the race side, the Profile Hurricane saw the light of day. Using aesthetic elements of the Ripsaw 2 as well as the Flywheel, Profile added its 7th solid sprocket to our inventory […]

August 16, 2018

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From the Dungeon Episode #5: Oddities.

In celebration of Profile Racing’s 50th anniversary, owner and founder, Jim Alley, invites us into the company’s original Florida location where some sections of this dark and dusty industrial cave have been sealed off since 2004. Over time, this building (appropriately named “The Dungeon” by employees) has become a time […]

August 15, 2018

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COVID-19 UPDATE

We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.