1996/1997 got Profile’s gears turning to start churning out a gamut of up-to-date freestyle parts. Although those two years were pivotal for re-initiation, 1998 saw one part that we can safely say changed the course of freestyle bmx: the LHD Cassette Hub. Years prior to this, ACS made a LHD […]
It is 1997. Profile Racing contributes, unknowingly, one of the most iconic crank variations representing Mid School Bmx Freestyle. But before we get into that, let’s talk about our first official freestyle sprocket to accompany those cranks. As detailed through machining as the Imperial (but proving to be a little […]
1996 might have been one of THE most important years for Profile Racing. Two products were produced that would change the course of the brand’s history; One Iconic, One the harbinger of countless innovations over the years. 1996 was the birth of Profile Racing’s Imperial Sprocket. Today, still, the most […]
1995 was the beginning of the uptick in the bmx industry as a whole. Feeling the bounce back, Profile Racing, after retiring from frame production in 1987/1988, decided to make a come back. Taking some of the Aesthetics of the Iconic, Champ Pro Frame (by using the signature “cross” downtube/toptube […]
By 1994, Profile was contracted by GT to make cranks for their subsidiary brand, Powerlite. Considering these were a higher end version compared to their current stock made overseas, the 3-Piece Powerlite cranks were predominately for their higher end complete bikes. To differentiate Powerlite from GT, we kept the more […]
The Trifan Becometh! In 1993, Corey Alley decided to add a second solid chainwheel to Profile’s gamut. Having a low-rider S-10 with 3-spoke, directional wheels, he was inspired to design Profile’s Trifan Sprocket. This was the first sprocket manufactured by Profile using a 3-axis mill, which was able to produce […]
In celebration of Profile Racing’s 50th anniversary, owner and founder, Jim Alley, invites us into the company’s original Florida location where some sections of this dark and dusty industrial cave have been sealed off since 2004. Over time, this building (appropriately named “The Dungeon” by employees) has become a time […]
Part One: In mid 1990, Richard Long (the business partner in GT Bikes) was planning a trip to South Florida. While on the trip, he asked Jim Alley if he’d be willing to meet up to discuss a possible business venture. At the time, GT had their 3-piece cranks manufactured […]
The Profile Ripsaw sprocket is born. At this point in bmx, there were few 1-piece, solid race chain wheels available. Most bikes utilized the spider / chainring combo. Based on a steel sprocket design from the 50’s, Corey Alley designed the Profile Ripsaw. From on a hand rendering, Corey used […]
We won’t spoil the details, but if you’re willing to try the challenge, everything you need to know is here: https://digbmx.com/dig-this/matt-coplons-skavenger-hunt-win-a-custom-profile-hub https://digbmx.com/videos/matt-coplon-year-41 https://www.youtube.com/watch?v=WyhfPk05u0M Good luck!
We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.