In mid 1990, Richard Long (the business partner in GT Bikes) was planning a trip to South Florida. While on the trip, he asked Jim Alley if he’d be willing to meet up to discuss a possible business venture. At the time, GT had their 3-piece cranks manufactured in Taiwan […]
By 1989, Corey Alley was back from college at FSU for the summer and was prepping for a trip to the Worlds in Brisbane, Australia. His last race before this event was back in 1986; he was taking this trip more as an ambassador for the brand. At FSU, Corey […]
“I was getting ready to get in a van for a 6 week tour with Reversal of Man almost exactly 20 years ago, when Jeff Harrington asked if I’d be interested in riding Profile racing components. At that point, beyond riding bikes and being in punk bands, I was dead […]
We’re stoked on these! 4 color, double sided print celebrating our historic “From the Dungeon” series. Available now in sizes Small through 2XL.
In celebration of Profile Racing’s 50th anniversary, owner and founder, Jim Alley, invites us into the company’s original Florida location where some sections of this dark and dusty industrial cave have been sealed off since 2004. Over time, this building (appropriately named “The Dungeon” by employees) has become a time […]
Within the Golden Age of Bmx Racing, 1987 saw the two year marriage of the Legendary Eagle Snacks/Profile team thanks to Mark Fowler. Within those years, the team won National NBL #1 Team title and took home the spoils of a brand new tour van. The Team (From left to […]
In 1985, the Profile factory team beats out GT for the NBL National Team Title. With many west coast races, Jim would send out the crew, optimize managing production here at the shop, and then fly in for the weekends to handle the team needs. (See previous Monster truck photo […]
Profile’s Eric Rupe wins the #1 Pro Series in 1983 (around September). And at this point, Eric jumps to Mongoose. Jim had all ready booked print adverts with him, one being in full color. Though before Jim can schedule the ads, BMXAction runs a feature in 1984 on the #1 Eric Rupe, though Rupe, in […]
1984 was Profile Racing’s official move into Bmx Freestyle. With the help of Donny Cook, a freestyle local, Profile began making modifications to existing parts to be more conducive to both ramp and flat riding. Donny also became Profile’s first freestyle team member. The initial advertisement for the first run […]
One of the oldest as well as one of the longest running members of our crew: Lucas Porzio is our 13th in a short series of Profile re-cap edits titled “58 seconds.” Thanks for years of support, Lucas. Enjoy!
We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.