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Bmx Ultra

Profile Factory Walk Through with Bmx Ultra

Profile Racing’s Gus Lanzilotta shows us through the Profile HQ where we see everything from manufacturing to shipping, with appearances from Corey, Dave, Shane and Jim. We see a number of products being manufactured including hubs, stems, drivers, cranks, sprockets, disk brake adapters and more. All Profile Racing products are […]

March 2, 2023

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Bmx Ultra: Lazer Etching Profile Products.

Profile Racing’s Gus Lanzilotta and Corey Alley talk us through how and why all the Profile products are lazer etched. All Profile Racing hub parts are manufactured in house at the Profile HQ at St Pete, Florida. A big thanks to Gus, Corey and the Profile Racing team.

February 17, 2023

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Bmx Ultra: How Profile Pawls Are Made.

Profile Racing’s Gus Lanzilotta and Corey Alley talk us through how pawls are made on the wire EDM machine. All Profile Racing hub parts are manufactured in house at Profile HQ at St Pete, Florida. The process begins with sheets of hardened tool steel and ends with hundred’s of precisely […]

February 17, 2023

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Bmx Ultra: Profile Hub Assembly Area Walk Through.

Profile Racing’s Gus Lanzilotta shows us around the Profile hub assembly area. With a large range of hubs and a vast array of small parts for various configurations it’s easy to see why they have a massive assembly area. There are some other parts such as the spline drive sprockets […]

February 17, 2023

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Profile Tech Tip #15: 3/8 Hub Bolt Options

There are several different 3/8’s bolt options for Profile Mini, Totem, Elite and Madera hubs. Once again, Gary at Elite Cycle Imports (our Aussie distro) in collaboration with Bmx Ultra offer us this visual walk through of each bolt option as part of Profile’s “build your own hub” campaign. We […]

April 14, 2017

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COVID-19 UPDATE

We are taking precautions to protect our employees and follow CDC and state guidelines. In the meantime, our machine shop is still running, we're here to assist you and we'll be shipping product to help support bike shops during this difficult time.